Addressing & Attracting My Audience

My Media Product will conform to the idea of giving my Target audience a dominant Reading.

The concept of a dominant reading, is the idea of the audience passively agreeing with what is being presented to them, as it matches with their dominant values or beliefs.

My Text conforms to the dominant reading idea, of giving the audience information that is regarded as "correct" and something that agrees with the audiences Values.

For example, my Front Cover advertises a new Band, with writing underneath saying: "THE band set to take over 2009" Notice it could of said "IS THIS the band set to take over 2009?"

It is not giving the reader a negotiated response, giving them the option to accept or reject. It's instead more or less telling them. Giving them a Dominant Reading.

I've also thought of different methods of trying to attract my audience.

In it's current state, my front cover incorporates a large photo, followed by a number of mastheads and captions talking about new artists of 2009. I really wanted to get the idea of the Indie Community being savvy on the idea of new artists, so I turned the front cover into a special "New Year" edition.